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One of many focuses of the Chamber in current months is with the ability to analyze knowledge to assist us make choices and drive some course for our tourism efforts.
Enter the corporate Arrivalist, a subscription service now we have enrolled in that tracks the place vacationers to Marshalltown are coming from.
Sure, it has a “Massive Brother is watching you” ingredient to it because it tracks cellphone motion and tells us when somebody has visited Marshalltown for greater than 4 hours, however we’re not that creepy as we solely get the full individuals, not particular person names, of who is definitely visiting right here.
Our main area for in-state journey comes from the massive Des Moines/Ames market as anticipated.
The out-of-state numbers are attention-grabbing. For example, do you know that 1,400 guests have made their technique to Marshalltown up to now this yr from the Los Angeles space?
A few of our main out-of-state customer areas are extra predictable comparable to Omaha, Chicago, Minneapolis, and the Quad Cities space. You is likely to be to know that greater than 1,000 guests made their manner right here from the Denver space up to now this yr.
It’s arduous to pinpoint what these vacationers are coming to do, many is likely to be visiting household, passing by on a visit throughout the state or actually, actually need a Maid-Ceremony.
We will speculate that many out-of-state guests got here for the Indy Automobile races in Newton, the massive Hispanic music concert events that made their technique to Marshalltown this summer time, or the teams from Chicago who play within the large grownup softball tournaments right here.
Arrivalist additionally supplies the numbers of those that stayed in a single day in Marshalltown. This knowledge won’t solely assist us study the place our in a single day stays are coming from, however may even be an important useful resource to our lodge companions as we work collectively to attract extra guests right here.
This might help with future advertising and marketing efforts as we join the dots with maps within the Midwest. It’s very attention-grabbing knowledge to look into and we’re enthusiastic about what this implies for our future tourism prospects.
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Andrew Potter is Tourism Director with the
Marshalltown Space Chamber of Commerce.
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