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With back-to-back festivities, it’s that point of the 12 months when most of us get a greater than mild nudge to be presentable. Presentable in what you’re, what you put on and as importantly, in the place you reside. And within the latter, prepping ones’ residence is maybe essentially the most tedious activity, particularly for those who would love to simply relax and calm down by any second of respite they’ll discover amidst their busy lives.
After making it by their disturbing company lives, these people will be the exact opposite at residence. Somebody who’s extraordinarily proactive to ship out that presentation might very properly skip having a shower on a Sunday. Their consolation zones change into the one place the place they’ll (supposedly) harmlessly let unfastened the procrastinator inside. In a comical name of concern, Berger Paints India needed to remind them that it’s infact very straightforward to get a tremendous portray job executed to their houses with their Berger Categorical Portray service.
The model additionally performed with an perception that the majority mother and father (the model’s goal group) resonated with – Youngsters take up loads that they see and listen to. In a light-hearted method, the model caught their consideration and put their proposal ahead. The interplay between the Husband and his buddies and family, whereas comical, can be one thing that’s well-established by relatable on a regular basis eventualities.
Speaking about this marketing campaign, Vinod Das, Head of Gross sales and Enterprise Improvement, Berger Paints India mentioned, “Categorical Portray from Berger Paints is unarguably essentially the most skilled and well-liked residence portray service accessible to Indian customers. Via our handy service, we provide inside and exterior portray, waterproofing, wooden sharpening, and speciality textures to customers. Availing the service is so easy and the whole service supply is hassle-free and client pleasant. Shoppers want now not search for excuses to keep away from the pains related to conventional residence portray.”
This marketing campaign – #BahaanoKeSideEffects makes use of humour to convey this message very successfully. The husband, who might sound over-the-top, has (exaggeratedly) expressed the lengths to which individuals will go to keep away from a painful expertise. And the unanticipated by-products/side-effects of such avoidant behaviour. All of us keep away from some kinds of experiences now we have to take care of in life, so there’s nothing to really feel overly responsible about. On the identical time, the thought was to showcase the benefit with which one can get their residence painted with the Berger Categorical Portray Service, and even such avoidants should not hesitate to tug this off.
Manesh Swamy, Sr. VP – Social, Artistic & Design at LS Digital, added, “All of us love the festive season, however typically the fundamental chores and preps earlier than the festive interval will be overwhelming, portray is one such chore. We needed to drive the message that Berger categorical portray will be your SOS group in the case of all of your portray wants, so you possibly can concentrate on all the great preps and vibes of festivities. On the execution we created this extraordinarily likeable household and their conditions that everybody can relate to, we’re glad we might ship the model message earlier than the beginning of the festive season.” By adopting a 2+ minute method to their movie that has clocked over 3 million views already, Berger Paints India put in a optimistic step ahead saying that ‘Content material is certainly King’ and that one shouldn’t hunt down excuses to not paint their houses, particularly with the extraordinarily handy providing that they supply.
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