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Warner Bros. and AppleTV+ advertising and marketing vet JP Richards and STX advertising and marketing exec Keri Moore are becoming a member of Lionsgate’s movement image group respectively as President and Co-President of Worldwide Theatrical Advertising and marketing. They begin Nov. 1.
The duo will work straight with Adam Fogelson, Vice Chair of the Lionsgate Movement Image Group to supervise the upcoming function slate which incorporates the Keanu Reeves sequel, John Wick: Chapter 4, The Starvation Video games: The Ballad of Songbirds and Snakes, Now You See Me 3, Expendables 4, the reimagining of Soiled Dancing, John Wick spinoff Ballerina with Ana de Armas, a Noticed sequel, Are You There, God? It’s Me, Margaret, Gerard Butler’s Airplane, White Chicken: A Marvel Story, which builds on the themes of the 2017 world hit Marvel; function adaptation of videogame Borderlands; About My Father, starring standup sensation Sebastian Maniscalco reverse Robert De Niro; Shadow Power, starring Kerry Washington and Omar Sy; the Graham King-produced Michael Jackson occasion movie; the Untitled Adele Lim Comedy, a hilarious and raunchy new film from the producers of Neighbors and the co-screenwriter of Loopy Wealthy Asians; Jesus Revolution, starring Joel Courtney and Kelsey Grammer; and Tim Story’s horror comedy The Blackening, which just lately performed on the Toronto Worldwide Movie Pageant.
“Having labored with each JP and Keri over a few years, I understand how exceptionally gifted and expert they’re as entrepreneurs. I additionally admire and respect them as form and compassionate individuals. Every has led careers outlined by embracing and discovering new, resourceful, entrepreneurial, and progressive methods to succeed in audiences and they are going to be distinctive leaders for our group,” mentioned Fogelson.
Lionsgate Advertising and marketing President Marisa Liston and EVP David Edwards just lately exited in June.
Richards just lately as Head of Movie Advertising and marketing at AppleTV+ heading up the push for this 12 months’s Greatest Image Oscar winner CODA. Whereas at Apple Authentic Movies, he oversaw slate advertising and marketing on such titles as Tom Hanks pic Finch, Tom Holland’s Cherry, and the Mahershala Ali drama Swan Music.
Moore was just lately the President of Advertising and marketing at STXfilms the place she labored with Fogelson; her credit together with such hits as Hustlers, The Upside, The Gents, and the Unhealthy Mothers franchise, amongst others.
Previous to AppleTV+, Richards served because the Co-President of Warner Bros. Photos and New Line Cinema’s Worldwide Advertising and marketing group. Throughout his tenue there he labored on the campaigns for such motion pictures as Joker, Aquaman, A Star Is Born, IT Chapters 1 and a pair of, Dunkirk, Loopy Wealthy Asians, The Conjuring Collection, The LEGO Films, Mad Max: Fury Street, and American Sniper. Richards joined Warner Bros. in 2015, rapidly rising from EVP of Worldwide Digital Advertising and marketing, to EVP of Worldwide Advertising and marketing & Chief Knowledge Strategist. He was elevated to the Co-President submit in 2019.
Earlier than becoming a member of Warner Bros, he spent 12 years at Common Photos, holding the title of SVP of Digital Advertising and marketing on the time of his departure. Throughout his time at Common, he oversaw digital campaigns for the Bourne sequence, Quick sequence, Despicable Me sequence, Pitch Excellent, Neighbors, and Bridesmaids, amongst different movies.
At STX, Moore constructed the artistic division infrastructure and later redeveloped its advertising and marketing division because the studio pivoted into multi-platform releases. Her STX campaigns additionally embrace Golden Globe-nominated The Fringe of Seventeen, Academy Award nominated Molly’s Recreation, Gerard Butler and 50 Cent’s action-thriller Den of Thieves, Greenland, and Golden Globe winner The Mauritanian. Along with her oversight of the studio’s movie advertising and marketing efforts, she dealt with advertising and marketing initiatives for STX Company and STXtelevision.
Throughout Moore’s 10 years at Common Photos, she spearheaded the breakthrough campaigns for the primary three blockbusters within the extremely profitable Bourne franchise: The Bourne Id, The Bourne Supremacy and The Bourne Ultimatum, the Academy Award-nominated Seabiscuit, White Noise, the worldwide blockbuster Mamma Mia! The Film, The Unimaginable Hulk and plenty of others. Following her tenure at Common, she joined Warner Bros. Photos as a senior artistic and oversaw campaigns together with Man Ritchie’s Sherlock Holmes, and Garry Marshall’s ensemble romance Valentine’s Day.
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