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SELECTED HOMME has unveiled its newest digital marketing campaign starring its Model Ambassador Saif Ali Khan. Khan presents the model’s Autumn Winter 2022 Assortment which spotlights the model’s traditional menswear style. The brand new marketing campaign underscores SELECTED HOMME’s enchantment to discerning people with a refined sense of fashion.
The marketing campaign opens with a voice-over by Saif Ali Khan, who elucidates what style means to him towards a sequence of aesthetically shot visuals. Relating to type, Saif is in pursuit of timeless magnificence, refined brilliance, all traits of the SELECTED man. Styled within the newest items by SELECTED HOMME, the movie additionally highlights the textures of the brand new vary by interspersed close-up photographs of key items from the gathering whereas preserving the inventive worth with excessive strains, frames and symmetry.
The camerawork follows Saif by a setup of massive pillars, clear partitions, straight strains, off- centred angles, captured by varied angles, thus transporting the viewer into Saif’s surreal world of sartorialism. A visible depiction of Saif’s type journey, the movie captures how he embraces his genuine self, being comfy, suave and stylish in his pores and skin.
Talking on the partnership, Saif Ali Khan commented, “I’m honored to have been related since 2019 with SELECTED HOMME- a model that speaks to my very own private type. Traditional and evergreen items by no means exit type, and I’m completely satisfied to workforce up with SELECTED HOMME as soon as once more to deliver the model’s artistic imaginative and prescient of timeless magnificence to life. For me, in terms of fashion- it’s all about discovering the correct match that makes you are feeling particular, and once you really feel particular, you #FeelSELECTED.”
Talking on the marketing campaign, Mr.Vineet Gautam, CEO and Nation Head at BESTSELLER India, says, ““With the #FeelSELECTED Marketing campaign, we goal to deliver modern menswear to the forefront as we strengthen our partnership with our Model Ambassador Saif Ali Khan for 4 years in a row. Along with his charismatic sense of fashion, Saif actually embodies the ‘SELECTED Man’. Via this marketing campaign, we’re excited to showcase the brand new Autumn Winter’22 assortment to our rising base of consumers who worth style that’s traditional, minimalist and refined.”
The digital movie is supported by an omni-channel advertising and marketing marketing campaign spanning OOH, Retail, Content material, Occasions in addition to Digital & Social.
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