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DDB China Group has appointed Jason Wu as chief govt officer (CEO) of DDB China Group, efficient instantly. Jason takes over from present CEO, Matthew Cheng, who’s returning to his native Hong Kong for household causes.
Born and raised in Shanghai, Jason has over 20 years’ expertise with 4A businesses in China together with founding digital content material company Animal. He’s an internationalist with sturdy enterprise administration expertise throughout each multinational and native China companies akin to Unilever, ASUS, Alibaba, JD.com, Midea, Tsingtao Beer, Blizzard Video games, and Mengniu Dairy. Jason was previously Managing Director of Wunderman Thompson Shanghai in 2020 and Vice-President of DDB Group China in 2016. His appointment marks a return to the company he fondly describes as “probably the most devoted and nicest individuals he has ever labored with”.
As CEO, Jason will speed up the drive in direction of digital and social commerce advertising and marketing for the company’s shoppers throughout its places of work in Shanghai, Beijing and Guangzhou. Leaning into his thrilling model of selling and Cannes Lions-winning observe document, he’s additionally tasked with powering up DDB China Group’s group to ship surprising work for the company’s main shoppers.
David Tang, CEO of DDB Asia stated: “China has accelerated in digital commerce advertising and marketing, particularly over the last two years of COVID. The tempo of change has been wonderful and main shoppers desire a extra dynamic, result-driven strategy. We’ve lots to thank Matthew for steering DDB China Group by way of the final 4 years. We’re backing Jason together with his native enterprise acumen and his drive for digital transformation to guide our progress technique in China. It’s a good time to place the main focus and drive into a brand new China rising.”
Talking of his new appointment, Jason added, “It’s nice to be again at DDB. I’m coming again stronger, braver and with a complete new outlook about digital advertising and marketing and brand-building enterprise outcomes for China. I look ahead to constructing on Matthew’s nice work and main the group to profitable work. I’m actually enthusiastic about DDB’s world community, intelligence and inventive focus to ship surprising enterprise outcomes with our shoppers, group and companions.”
Marty O’Halloran, DDB World CEO added: “China is our large focus, particularly for our world and multinational shoppers. We’re excited to have Jason main our brightest and dynamic skills on this drive for China’s thrilling, new future. I’m certain he’ll provoke momentum and progress in partnership with our regional group in Asia, in addition to with the broader world DDB community.”
In his new capability, Jason will work intently with David Tang and the DDB Asia regional group to guide the company group’s collaboration and innovation throughout the area.
DDB China Group’s shoppers embody Mars Wrigley, Hennessy, Polestar, Unilever, Continental Tire, MediaTek and H3C. This 12 months, DDB China was the showcase presenter with Mars Wrigley on the Cannes Lions Worldwide Competition of Creativity.
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